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How to Start a Tissue Paper Napkin Business in Nigeria

Nigeria buys more paper napkins than it makes — and napkins are the biggest tissue product, driven by hotels, restaurants and events. A single napkin making machine, imported tissue parent rolls and a small unit can turn that demand into a local business.

Guide · By Vipul Patel, Founder, Rajshree India · Updated 19 August 2026
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Tissue paper napkin making machine for Nigeria by Rajshree India
Quick answer: Napkins are the largest tissue segment in Nigeria and the country is a net importer, so local demand is strong. Start with one tissue paper napkin making machine (built for Nigeria's 230V/50Hz), imported parent tissue rolls as raw material, a small factory unit and one or two operators. Rajshree India ships to Lagos or Port Harcourt and supports installation remotely.

Why paper napkins are a strong business in Nigeria now

Nigeria's tissue and hygiene market is growing fast, and paper napkins (serviettes) are the single largest segment — mainly because of the hospitality and food-service trade. As hotels, restaurants, fast-food outlets and event centres expand in Lagos, Abuja and Port Harcourt, they need napkins every single day.

Just as important: Nigeria imports much of its tissue products because local production cannot keep up with demand. That means a local napkin maker starts with ready buyers and can compete on freshness, price and quick delivery instead of waiting on imports.

What you need to start

Importing the machine from India

Rajshree India builds the machine for Nigeria's 230V / 50Hz supply, packs it in strong seaworthy export packing and ships by sea container to Lagos (Apapa / Tin Can) or Port Harcourt. We send a video of your machine running before dispatch, and guide installation and operator training remotely by video — with an on-site visit available on request.

Who to sell to

Target hotels, restaurants, fast-food chains, event planners, caterers and supermarkets. Offer branded, printed napkins for hotels and restaurants — printed napkins sell at a higher margin and build repeat orders.

Honest challenges: plan for a generator (power), keep buffer stock of parent rolls (import lead time), and stand out from imported napkins with fresh local supply and custom printing.

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